About Us



Our aim is to establish our company as a pioneer in this youth-obsessed industry and build a brand name that will be synonymous with the fashion industry revolution. Foremost, we intend to showcase our brand, our clothing and provide customers with the ability to purchase items online. As the site progresses, we will include features such as fashion advice, designer interviews, newsletters, and Internet-only specials.

The core business strategy is to combine exceptional and knowledgeable customer service with quality stylish merchandise. And n turn, we’ll provide an enjoyable shopping experience for our customers. The fashion and retail industry tends to be overly youth focused. However, by closely following generational fashion trends as well as our own customers’ purchasing preferences, we tailor our inventory to meet the specific needs of our clientele. We solely focus on our styles, colors and fits for our clients. Foremost, we showcase our brand, our clothing and provide customers with the ability to purchase items online saving time.

Our Products & Brands


Since 2016, our distinctive brand image has been consistently developed across an expanding number of products, price tiers, and markets. Our products, which include handbags, apparel, children's wear and life style products. Reflecting a distinctive South African perspective, we have been an innovator in aspirational lifestyle branding and believe that, under the direction of internationally renowned designers, we have had a considerable influence on the way people dress and the way that fashion is advertised and celebrated throughout the world. We combine consumer insights with our design, marketing, and imaging skills to offer, along with our licencing alliances, broad lifestyle product collections with a unified vision.

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